Chapter 15 Questions

CHAPTER 15 QUESTIONS

1. What right does the concept of privacy entail?
2. Why might Web sites collect personal information?
3. List five examples of "personally identifiable information".
4. List two concerns of Web users about their personaly identifiable information collected by Web sites.
5. What is a Web site's greatest restriction on its ability to collect and use customer information?
6. Why do Web sites chose to have privacy policies?
7. Under what circumstances might a Web site be required to have a privacy policy?
8. Why should employees be familiar with their companies' privacy policies?
9. How does "personally identifiable information" differ from "aggregate information"?
10. How does "behavioral marketing" differ from "contextual marketing"?
11. How can advertisers use clickstream data?
12. What is the significance of deep packet inspection?

466 pages, 7x10

2011 Edition Publication Date: August 2010.
Published by Amber Book Company.

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