Chapter 16 Questions

CHAPTER 16 QUESTIONS

1. How does U.S. law differ from laws f other countries regarding marketing specifically directed at children?
2. List the three distinct market segments that advertisers consider children comprise.
3. How does COPPA define "child"?
4.To what type of Web sites does COPPA apply?
5. List one type of Web site COPPA to which does not apply?
6. Under COPPA, list three things Web sites must provide parents.
7. What does COPPA require a Web site to do before collecting personal infromation from a child?
8. List three circumstances where a Web site would not be required to do what the previous question requires.
9. List two negative aspects of teenage social networking.
10. List three positive aspects of teenage social networking.

466 pages, 7x10

2011 Edition Publication Date: August 2010.
Published by Amber Book Company.

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